Affiliate Marketing as a (w)Hole

Affiliate Marketing: When one brand promotes another brand's product or services, most often online, a form of performance-based marketing.

In return for promoting a DIFFERENT brand's product or service on your online space, you get a commission from every successful sale your website makes - an affiliate only makes money when a customer buys the affiliate products or services.

Hashtags and puns are cute but do they genuinely generate sales? If I piggyback on a popular, affiliated brand, organic synchronicity must be intelligent - note, not "obvious", INTELLIGENT. In our race for the most traffic to our marketing message, we must deliver the message as precisely as possible. Hit and Miss with your message has a higher failure rate than Russian Roulette! Don't shoot yourself for a gimmick.

Your marketing content should provide the most clarity. Make sure your message immediately offers the best explanation of your product or service.

As with any highway we travel, it should be easy to get from one point to another. We get frustrated when there are delays - whether because of roadblocks, roadworks or just regular peak hour traffic. Avoid a deviation from a direct path to your message too.

As an affiliate, you should be careful to promote your product or service with a brand (or brands) that really "tick all the proverbial boxes" of your target market.

While one advantage of Affiliate Marketing is that you could get to cover a broader base of your market: this does not mean you should throw words up in the air with a hashtag in front of them, wishing they fall on the right pages of the people you hope will become customers.

The copy of your message should still focus on a researched segment of the market RELEVANT to your product or service. Even the Affiliated Marketing message should be clear in its focus.

A triumphant affiliate relationship organically marries like-minded clients with the premeditated values and key marketing points of the affiliated products and services.

Remember the old adage, "birds of the feather flock together" - be aware of with whom your brand is "flocking"!

Peace. Out.

Taly Gee